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Brand Admiration: Building a Business People Love Brand Admiration: Building a Business People Love by C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich,Allen M. Weiss

Brand Admiration: Building a Business People Love

by C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich,Allen M. Weiss


ISBN 13: 9781119308065

Format: Hardcover (288 pages)
Publisher: Wiley
Published: 15 Nov 2016

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